Turkish Tastes is officially an umbrella brand, designed and developed by Türkiye Exporters Assembly, for all member food and beverage exporters to use in their international marketing and PR efforts. It signifies for customers and partners the outstanding quality, accountability, and transparency of the member exporters and their products.

 

In practice, Turkish Tastes brings value to consumers, industry professionals, and businesses while highlighting amazing Turkish food and beverage products on the table. To ensure this, one of the Türkiye Exporters Assembly’s subsidiaries, namely Aegean Exporters’ Associations (EİB), developed an overarching vision and multiyear project to showcase Turkish products globally.

Before delving into the scope and details of the project, we would like to address the most fundamental question: ‘Why?’. This Turkish Tastes project was designed to educate both consumers and industry professionals first and foremost. Despite the abundance of Turkish ingredients and their widespread use, Turkish brands have not made significant headway in communicating directly with buyers.  Furthermore, the concept of Turkish food encompasses many levels of understanding– from the rich national Turkish cuisine, to the delicious Turkish street food experience, the legendary Turkish breakfast, authentic Turkish delight and Turkish coffee, as well as kebabs and baklava. Yet the renowned reputation of Turkish culinary distinction rests firmly on the foundation of spectacular and flavorful Turkish ingredients. Turkish food manufacturers and exporters have made tremendous investments in their efforts to become the best and largest suppliers for various product groups. As a nation that thrives on export, Türkiye continues its support and investments in farmers, agriculture, and manufacturing for its world class products . Global consumers and food industry professionals deserve to know these foods as intimately as Turks do. That is the unifying goal and the underlying rationale for Turkish Tastes projects.

 

Since 2019 Turkish Tastes has been building its international presence through education partners, industry partners, and culinary professionals. Starting with chefs utilizing Turkish ingredients in demonstrations and competitions, the project has grown greatly. Not only did Turkish Tastes become the number one source of good quality Turkish food and beverage products, but also the trusted source of information for future culinarians and exporters through educational partnerships such as UNLV College of Hospitality and the Nevada Restaurant Association ProStart program for high schools. Furthermore, Chaîne des Rôtisseurs continues as a marvelous partner to educate food enthusiasts, gastronomes, and chefs.

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A partnership with the American Culinary Federation has taken Turkish Tastes presence within the culinary community to an entirely new level. The premise for chefs is simple and effective: continue to cook your favorite dishes and global cuisines by incorporating Turkish ingredients that are directly available via Turkish Tastes.

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Las Vegas, as the epicenter of the US project, has already hosted numerous Turkish Tastes Culinary Competitions and laid the foundations for recurring tradition. Furthermore, a restaurant and country club program has quickly become an enthusiastic example of collaboration among Turkish exporters and foodservice operators. Dozens of other cooking demonstrations and tasting events continue across the land.

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Buoyed by these successes, Turkish Tastes now seeks new heights by establishing the highest standards for Turkish ingredients, manufacturers, and exporters with input from perspectives from academic, commercial, and culinary entities to enhance quality, accountability, and transparency.